Plant trees for the planet and local populations
Since 2014, A Tree for You has been promoting trees across all territories to preserve and improve our environment, develop employment and quality of life, and also promote social ties, both global and intergenerational, by transmitting a living, symbolic, and lasting legacy.
A Tree for You, a non-profit association (under the French law of 1901), is a plantation operator that enables individuals and companies to support planting projects, in France and around the world, by donating in exchange for tax receipts.
Through the Trip And Tree programme, set up with Air France, passengers can donate when they travel.
The association could never have happened without the support of its founding members: Air France, Direction Générale de l’Aviation Civile, and Voies Navigables de France.
Donating to A Tree for You is:
simple and transparent: A Tree for You provides breakdowns of tree prices together with details on stakeholders in the field, work schedules, and the geolocation of plantations – for each and every one of its projects…. A Tree for You is a tried and trusted third party.
traceable: donors themselves choose where to plant their trees. After making a donation, they join the social network dedicated to their selected project(s) and receive news about their trees for at least three years.
educational: each project details the species planted, beneficiaries and expected loss rate, as well as the environmental and social benefits, in order to raise awareness of forestry and agroforestry issues among donors.
inclusive: A Tree for You gives everyone the opportunity to donate, offering a wide choice of projects on all continents and trees at all prices!
Joining the A Tree for You planting community means becoming involved in the strong collective ambition to reforest the planet with millions of trees every year.
Trees play a role in enriching and restructuring soil by capturing atmospheric C02 and drawing on mineral compounds in the ground. This action helps protect against soil degradation and erosion.
Together with other plants, trees effectively tackle desertification.
Trees help revitalise the water cycle through their roots, which pump underground water, and evaporation of water from their leaves.
These actions create zones of fresher air that benefit both surrounding vegetation and human activities.
Together with agroforestry cultures or exploited as forests in sustainable conditions, trees contribute to creating employment in territories.
Consequently, populations become the best guardians of plantations.
Trees provide shelter for diverse species – both plant and animal – and so help create a richer biodiversity.
In agroforestry, trees limit the use of insecticides or fungicides.
Trees capture C02 and use it to grow their trunks, branches, leaves and roots, thus fighting against the greenhouse effect.
The species of trees planted are chosen for their ability to adapt to climate change.
Trees provide shade for plants, humans and animals, creating a cooler microclimate.
They provide moral support for our cause:
“Restoring land delivers rapid results, is relatively cheap, and enables local populations to regain both food and financial self-sufficiency. It creates green jobs at the local level, particularly for the most vulnerable members of society such as women and young people.
“As a consequence, improving environmental conditions opens up opportunities for current and future generations for whom, up until now, migration was the sole strategy for adapting to environmental and climate changes.”
Monique Barbut, honorary member of the United Nations Convention to Combat Desertification (UNCCD).
“Governments have a role to play, but we citizens can influence the course of events.”
Jean Jouzel, climatologist and glaciologist, member of the French Academy of Sciences (Académie des Sciences). Between 2002 and 2015 he was Vice-President of the scientific working group within the Intergovernmental Panel on Climate Change (IPCC), the organisation that won the Nobel Peace Prize 2007 together with Al Gore Jr.
“Earth is a space ship travelling at 30km a second around the sun and we are all crew members, not just passengers. In other words, we have a role to play and must shoulder the responsibilities of managing this ship.”
Jean-François Clervoy, an astronaut with the European Space Agency, has completed three NASA Space Shuttle missions.
“Over the last two centuries, humanity has taken possession of spaces and species at an alarming speed, leaving no time or capacity to adapt. The diversity of life is significantly damaged. The problem is complex and the solutions multifactorial.
Analysing the earth’s ecosystem, however, reveals trees to be the common denominator of living for all species. Omnipresent on all continents, they gratify the planet and humanity with their diverse potential. Trees are a material for building and heating, shelter and canopy for biodiversity, the earth-sky water tower. They provide oxygen and regulate climate, sequester carbon, safeguard soils, and may act as intermediary between agriculture and nature.
Doctor and polar explorer, Jean-Louis Etienne was the first person to reach the North Pole solo. He has also completed the longest crossing of Antarctica to date.
A TREE FOR YOU is an association governed exclusively by volunteers:
André-Jean Guérin, President. The first director of the Nicolas Hulot Foundation and a member of the French Academy of Agriculture, André-Jean has spent his career supporting environmental causes.
Gérard Feldzer, Vice-president, had the bright idea of a bringing together people and tree planting projects. A retired airline pilot and expert in transport and aviation, Gérard has a regular slot on the French radio station Franc Info.
Geneviève Ferone-Creuzet, Vice-president. Founder of Casabee, Geneviève is a pioneer in corporate and environmental social responsibility.
Lionel Guerin, Vice-president, is actively involved in promoting biodiversity in airport zones with HOP Biodiversité. A trained pilot, Lionel was previously Managing Director at HOP ! and deputy CEO of Air France.
Nathalie Simmenauer, Vice-president, representing the company Air France and its support for A TREE FOR YOU. She is Environment and Sustainable Development VP at Air France.
Jean-Luc Mathieu, Treasurer, honorary master counsellor to the French court of Auditors (so our accounting is in good hands!).
Han Ngoc Ha, Secretary General of A TREE FOR YOU, and President-founder of the association ZEBUNET, a micropayment platform for animal rearing.
Invited to participate in the Board of Directors’ discussions:
Eric Héraud, Head of Communications and Spokesperson for the French Civil Aviation Authority (DGAC).
Nathalie Augereau, Office Director, Navigable Waterways of France (VNF).
Responsible for the day-to-day running of the association, Joëlle Touré, an agronomist, develops the projects and manages all operations.
With their skills and experience, members of this committee preselect projects that meet our criteria and are long-lasting on behalf of the administration board.
From left to right:
Jean-Marie Lejeune, forestry engineer at the French Ministry for Agriculture and Food (Ministère de l’Agriculture et de l’Alimentation)
Samuel Rebulard, agrégation professor of life and earth sciences, Université Paris-Sud
Henri Rouillé d’Orfeuil, project development expert, member of the French Agricultural Academy (Académie d’Agriculture de France, AAF), formerly with the French agricultural research organisation CIRAD and a past president of Coordination SUD
Jean-Louis Janeau, hydro-ecologist and soil specialist, French National Research Institute for Sustainable Development (Institut de Recherche pour le Développement, IRD)
Anneke De Rouw, expert in agricultural development projects, French National Research Institute for Sustainable Development (Institut de Recherche pour le Développement, IRD)
Active in the field, they all have proven experience of running quality projects that respect nature as well as men and women:
Agrisud enables communities in countries in the southern hemisphere to make a decent living off their land, on their land. Working with local partners, this NGO trains these communities in the principles of agro-ecology and supports them in practice, including the economic management of their crops.
The association for the promotion of fertiliser trees (Association pour la Promotion des Arbres Fertilitaires, APAF) has developed a proven method based on so-called ‘fertiliser trees’ to transform and developer agroforestry in sub-Saharan Africa.
The PLANTONS pour l’avenir trust is working to bring abandoned forests in France back into operation, to develop local economic fabric, and decrease the country’s dependency on timber imports.
The French Agroforestry Association (Association Française d’Agroforesterie, AFAF) oversees French network of all reconversion projects in favour of agriculture that embraces the benefits of trees.
Extending the artistic work and environmental commitments of Yann Arthus-Bertrand, GoodPlanet Foundation, recognised as a public utility, seeks to put ecology and humanism foremost in our minds and stimulate a desire to take real action for the planet and its inhabitants.
PUR Projet is a social business working to regenerate the ecosystems we depend on. This action helps strengthen the value chains of companies and improve the quality of life for local communities. PUR Project runs environmental and social projects delivering positive impacts in a myriad of agricultural segments, both animal and plant, in over 40 countries worldwide.
Part of the team during the signing of the grant agreement with DGAC, Air France, and VNF, at the Paris Air Show in June 2017.
They are supporting us: many thanks to all three!
Air France connects people and cultures and meets the growing demand for travel around the world. Aware of the impact of our activity on the environment, we are committed on a daily basis to implementing concrete actions to sustainably achieve these objectives, while preserving the environment and promoting social progress.
To achieve our objectives of reducing our greenhouse gas emissions by 20% by 2020 *, we are acting on several levers: modernizing our fleet, improving our operational efficiency and setting up a sustainable alternative fuels sector.
In addition to these measures and to increase customers’ awareness of climate issues, we are offering travelers the opportunity to make a concrete gesture for the Planet.
Through the Trip and Tree by Air France program, developed in association with A Tree For You, it is possible to take part in various reforestation projects in France, or around the world: these projects were selected by a scientific committee composed of recognized experts, for their environmental scope as well as for the role they play in the development of local populations.
Because this is an initiative that everyone can take part in, and because each tree counts: make a gesture for the planet by joining our eco-friendly Trip and Tree community!
* compared to 2011
The French Civil Aviation Authority (Direction Générale de l’Aviation Civile, DGAC) bases its ecological transition strategy for air transport on three fundamentals: repositioning aviation within today’s changing transport context; tackling climate change; reducing local pollution linked to air transport, particularly air quality in and around airports and noise exposure for local inhabitants.
Following the COP 21 agreement, aviation was the first sector to adopt an international standard for decreasing its environmental footprint. The aim is to stabilise CO2 emissions at the level reached by 2020, despite the fact air traffic is set to grow by 5% year on year. Four steps are being taken to achieve this goal: improving the environmental performance of aircraft; introducing operational procedures for reducing fuel consumption; developing biofuels; economic measures.
Joining the Trip and Tree project, run by the association A Tree For You, opens up a further window of opportunity for Air France customers to take action and commit to reducing, even eliminating, environmental footprint of their flights.
Voies Navigables de France (VNF) is the French navigation authority responsible for managing and promoting 6,700km of inland waterways nationwide, their 4,000 engineering structures, and 40,000 hectares of public domain property. It performs three main tasks: developing waterborne logistics and transport; hydraulic management in tune with ecosystems; land planning.
Waterborne transport helps reduce urban congestion and CO2 emissions. The functions of the hydraulic network, often bordered by trees such as the celebrated planes along Canal du Midi, centre around navigation and water supply. It also provides a unique space for biodiversity.
Convinced of the multiple benefits of trees – preserving biodiversity, managing rainwater, preventing soil erosion, or even helping to reduce concentrations of fine particulates – VNF takes great care of them across the entire waterway infrastructure.
Mindful of these challenges and opportunities, VNF is an enthusiastic supporter of A Tree For You and its tree planting initiative.